LauraKG

LauraKG

At a glance

Skills

  • Marketing strategy
  • Public relations
  • Strategic development and planning
  • Change management
  • Management consultancy
  • Project / programme management
  • Business advice / analysis
  • User research
  • Advice / Advocacy

Where

Based in London, London (North)
I would prefer to volunteer mainly at home, mainly at the office, or will consider remote opportunities from across the UK.

Time

Either in or out of office hours

Causes

  • Any

Type of role

Short term project, Ongoing role, Trustee/Governor

Work history

About me

With over 13 years of experience in B2B and B2C markets, specializing in AI, SaaS, PaaS (platform) technologies, digital health, and mental health, I have a proven track record of delivering go-to-market (GTM) strategies and growth marketing practices to startups, scale-ups, and SMEs. I am passionate about delivering tailored outcomes for cross-functional teams, including marketing and communications, product development, sales, customer success, and user research. My experience spans working with agencies, data scientists, medical teams, and legal departments.

I have held international roles across the US, UK, and Europe, with responsibilities including go-to-market strategies, funnel development, product marketing, technology transformation, cross-channel team training, and key stakeholder negotiations.

With over 20 years of dedication to personalized health, I assist companies in the mental health, food and nutrition, and health business operations sectors. As a member of the Association of Naturopathic Practitioners (ANP) and a distributor of personalized probiotics, I bring a wealth of knowledge and techniques to transform people's health and promote overall well-being.

What am I looking for

The volunteering roles that most interest me include those focused on personalized health and business health operations. 

My skills:

  • Delivering go-to-market (GTM) strategies and growth marketing 
  • Cross-functional team collaboration: marketing, communications, sales, customer success, and user research
  • Knowledge in AI, SaaS, and PaaS technologies
  • Funnel development and product marketing
  • Technology transformation and team training
  • Key stakeholder negotiations
  • Insight into personalized health, including nutrition and mental health strategies