Our objectives
We are based in North London and are made up of people who think that there is something lacking from current narratives surrounding the climate crisis and society’s approach to tackling it. While the government and big business can and should have a major role in fighting climate change, ordinary people want and should play an equally important part – and this isn’t being afforded to them in a meaningful way.
Reducing CO2 emissions is something everybody can do, but too many people don’t, for many varied reasons. It needs to be easy and obvious how you can reduce you carbon footprint on a daily basis. To make it easier, people need access to the numbers. Just as following a diet to lose weight requires information about the number of calories in the food they eat, people trying to reduce their carbon footprint need information about the CO2 emissions of all the products and services they buy or use.
At a time of accelerating climate crisis and widening social inequality, EcoCounts offers a tangible and scalable alternative to abstract awareness-raising. The organisation has strong potential to grow quickly, driven by a clear proposition, measurable impact and increasing demand for positive, accessible climate action.
Our activities
Our goal for the next 12 months is:
- to continue building our local group of activists from all sections of society who monitor their carbon and ecological footprints
- to create a carbon footprint app to fulfil our requirements
- to extend our audience in the media and social media
- to build relationships and new, innovative ways of collaborating with local businesses and local government
- to create a blueprint which can be adopted in other locations
We aim promote public, business, academic and political acceptance of carbon budgets, carbon trading and our Carbon Accounts approach by demonstrating how and why the concepts work and represent a potentially break-through approach to the climate crisis.
