Marketing Director: Travel Non-Profit

What will you be doing?

We are a highly disruptive social enterprise and Scotland’s first non-profit travel agency. We operate a unique, dual-impact model:

1. B2C Retail: We sell mainstream holidays at high-street prices, but 100% of our retained corporate profits are legally locked to fund global sustainable development.
2. B2B Incubator: We provide a free 'business-in-a-box' franchise to marginalised individuals in the UK, empowering them to run their own independent travel businesses.

We are seeking a reliable, visionary Marketing Director to build our brand architecture. You will not be designing daily Instagram posts. Instead, you will be our strategic leader, guiding our volunteer content creators and ensuring both sides of our business communicate a powerful, ethical message.

Key Responsibilities:

• Brand Guardianship: Oversee the distinct voices of our B2C retail arm and our B2B incubator. Ensure we communicate with radical transparency, completely avoiding 'charity-guilt' and corporate greenwashing.
• Asynchronous Leadership: Guide our B2C Content Creator via weekly async briefs. You will review and approve content efficiently without getting bogged down in endless Zoom meetings.
• Campaign Strategy: Design high-level campaigns that sell mainstream travel experiences while clearly explaining how those bookings fund our global impact.
• Tech & AI Adoption: Strategically use modern digital tools and AI content assistants to scale our output efficiently.

Who we are looking for: You must have at least 3 years of professional marketing leadership or brand strategy experience. Crucially, as a fast-moving remote startup, we require a high level of asynchronous reliability and calendar management. We need a highly organised self-starter who respects the clock, works well independently, and wants to prove that the multi-billion-pound travel sector can be a force for good.

What are we looking for?

We are looking for a sharp, reliable, and visionary Marketing Director ready to disrupt the multi-billion-pound travel industry.

This is not a sleepy charity role; we operate like a lean tech startup. If you treat volunteering as a casual hobby to pick up only when you feel like it, this isn't the right fit. But if you are a strategic powerhouse who wants to use your commercial brilliance to build a self-sustaining engine for global change, you are exactly who we need.

The ideal candidate will possess the following:

1. Asynchronous Reliability & Time Management (Crucial) As a fast-moving remote startup, we protect our time ruthlessly. You must have impeccable calendar management, respect deadlines, and thrive in an asynchronous working environment. We don't do endless Zoom meetings; we communicate via clear briefs, Trello boards, and efficient execution.

2. Strategic Marketing Leadership (3+ Years) You have a proven track record in a senior role (Marketing Manager, Head of Brand, or Director). You are the architect, not the bricklayer. You will build overarching strategies, set KPIs, and guide our volunteer content creators rather than designing daily social posts yourself.

3. B2B & B2C Brand Mastery Because of our dual-impact model, you must understand how to speak to two distinct audiences. You can lead the aspirational storytelling required to sell mainstream luxury holidays to consumers (B2C), while simultaneously using empowering, professional language to recruit marginalized individuals into our franchise incubator (B2B).

4. Tech & AI-Forward Mindset We are a lean, agile social enterprise. You should be highly comfortable integrating modern digital tools and enterprise AI systems into your strategy to maximize our team's output and operational efficiency.

5. The 'Anti-Greenwashing' Guardian You have a strict ethical compass. You know how to market social impact with dignity, facts, and radical transparency, completely avoiding 'charity-guilt' or corporate greenwashing.

What difference will you make?

Unlike traditional charities, we do not rely on donations; we are a self-sustaining commercial enterprise. By leading our marketing strategy, you act as a massive social impact multiplier.

Every time your campaigns generate a B2C holiday booking, or successfully recruit a marginalised individual into our B2B incubator, you are directly generating the revenue needed to fund our global mission. Your strategic leadership is the engine that will power our 'Four Pillars of Change' in vulnerable destinations around the world.

Specifically, the corporate profits generated by your marketing will actively fund:

• Vocational & Digital Literacy: Providing educators and tech infrastructure (like internet access) for off-grid communities.
• Community Economic Empowerment: Financing training initiatives and micro-finance loans for local entrepreneurs so they can own their businesses.
• Inclusive Leadership: Creating equal pay and leadership pathways specifically for women and LGBTQ+ individuals in the global tourism sector.
• Regenerative Footprints: Funding circular economy projects and critical environmental clean-up initiatives (such as retrieving and repurposing river plastics).

You will not just be marketing holidays; you will be disrupting a multi-billion-pound industry. You will prove that a mainstream business can exist purely to do good, empowering vulnerable entrepreneurs here in the UK while funding life-changing community projects globally.

Before you apply

To help us move quickly toward our upcoming launch, we are keeping our process streamlined and transparent.

What we need from you: When you apply via Reach, alongside your CV, please include a short message answering this one question:

"Which of our 'Four Pillars of Change' resonates most with you, and why do you believe the travel industry needs a more purpose-driven approach?"

(Please, no generic cover letters!) If you have a portfolio of past strategic campaigns, please link that as well.