Lead SEO & Web Strategy Specialist

What will you be doing?

We are the UK’s first purpose-driven travel social enterprise. We operate an innovative dual-impact model: an Inclusive Empowerment Hub for underrepresented UK individuals, and our B2C retail travel agency. Crucially, 100% of our retained surplus is legally asset-locked to fund sustainable development in the global destinations we support.

We are seeking a highly strategic SEO & Web Specialist to spearhead the organic growth of our digital presence. Working directly alongside our Director of Tech, you will ensure our platforms reach the widest possible audience, acting as a technical engine for our social mission.

Key Responsibilities:

• Platform Performance & Growth: Take charge of the overarching technical SEO strategy across our dual digital ecosystem (a bespoke B2B WordPress platform and a B2C retail site).
• AI-Enhanced Visibility: Utilise modern digital tools and enterprise AI to scale metadata, technical SEO, alt-text, and overall organic reach efficiently.
• Network Digital Support: Create simple, accessible UX and SEO best-practice playbooks. These guides will empower our UK-wide network of independent, marginalized franchisees as they build their own digital presence.
• Analytics & Strategy: Monitor organic traffic and engagement data to ensure our digital arm is successfully generating the commercial resources needed to fund our global projects.

We respect that our volunteers are high-level professionals. You won't be handed a list of mundane tasks; you will be given a blank canvas to build, lead, and execute an enterprise-grade technical strategy for a fast-moving startup.

What are we looking for?

We are looking for a highly strategic, results-oriented technical specialist who understands that a powerful digital presence is the key to scaling our global impact. You should be someone who loves digging into the data, optimizing user journeys, and using modern technology to maximize organic reach.

The ideal candidate will possess the following core experience and qualities:

1. SEO & Web Optimisation (3+ Years Experience) You must have a strong professional background in technical SEO, organic growth strategy, and web optimization. You know how to improve site architecture, optimize metadata, and ensure digital platforms rank highly on search engines to drive sustainable traffic.

2. Analytics & Data-Driven Mindset You should be highly proficient in tracking, analyzing, and reporting on web traffic and user behavior (using standard industry tools). You know how to use data to refine digital strategies, improve engagement, and ensure our platform is successfully acting as a funding engine.

3. UX & Accessibility Focus You understand how to create seamless, accessible user experiences. You can translate complex technical SEO best practices into simple, easy-to-understand playbooks to empower our community advocates to build their own digital presence.

4. Autonomous & Tech-Forward As a fully remote volunteer in a fast-moving social enterprise, you need to be a highly organized self-starter. We work in an agile, innovation-forward environment, so you should be comfortable collaborating asynchronously and utilizing modern digital tools and AI to scale your technical output efficiently.

5. Passion for Purpose-Driven Impact You want your technical skills to mean something. You are excited by the prospect of coming in at the ground floor of a pioneering CIC, proving that digital brilliance and organic growth can be used to actively fund education, equality, and environmental regeneration in developing nations.

If you have a proven track record of scaling digital platforms and want to use your tech expertise to build a self-sustaining engine for global good, we want you on our team.

What difference will you make?

Because of our unique CIC structure, we rely on sustainable travel revenue, not traditional donations, to fund our charitable missions. We are a self-sustaining organisation. By taking on the role of SEO & Web Specialist, your technical work acts as a massive social impact multiplier.

Your work doesn't just raise awareness; it generates the sustainable funding that builds schools and supports micro-finance. Every journey facilitated through our network actively funds our 'Four Pillars of Change' directly in developing destinations, such as our flagship 'Made From The Mekong' project.

By optimizing our digital platforms and ensuring we rank highly on search engines, you are directly increasing our ability to generate organizational surplus. This surplus is legally safeguarded via our Asset Lock to fund:

• Vocational & Digital Literacy: Funding educators and tech infrastructure for off-grid communities.
• Community Economic Empowerment: Financing training and micro-loans for local entrepreneurs.
• Inclusive Leadership: Creating equal pay pathways for underrepresented individuals in the global tourism sector.
• Regenerative Footprints: Funding critical environmental and circular economy projects.

By joining us, you will be proving that technical brilliance and digital strategy can be successfully leveraged as a powerful, self-sustaining engine for massive, measurable global good.

Before you apply

To ensure our digital team is ready for our upcoming launch, our recruitment process is fast, transparent, and completely jargon-free.

What we need from you: When applying via Reach, please provide your CV. Instead of a lengthy, generic cover letter, please include a short message answering this one specific question:

"Why does our innovative mission, using purpose-driven travel to sustainably fund global projects, excite you?"