We use football to improve mental and physical wellbeing, teach life skills and build stronger communities.

Our Theory of Change (YP = young people): 

Inputs: 

• Coaches who are great technically and brilliant 
• High quality pitches and kit that young people find inspiring
• Financial assistance provided to families who can't afford to pay to participate
• Football+ curriculum that integrates football with social and emotional learning 
• Ongoing programme development that removes barriers to inclusion

Programmes: 

• Ecosystems: 
  • Football coaching with an integrated SEL curriculum 
  • Delivered daily in schools and nurseries, community pitches & estates + holiday camps
  • Place-based in 3km zone 
  • For YP 18 months to 18 years
• Bloomsbury Club: 
  • High intensity pathway for YP who want more engagement and respond to competition
  • Includes BF SFL and referrals
• Super Leagues: 
  • Central venue, refs & kit for equal access 
  • Community support events 
  • Role models across operations

Mechanisms of Change: 

• YP play and mix with others from different backgrounds 
• YP have equal access to high quality coaching, kit & facilities that inspires them and makes them feel valued
• YP find it easy to play more & for longer because of Bloomsbury's wide range of activities & age groups
• YP experience sport via a positive, socially & emotionally informed framework and coach role model 
• YP experience social and emotional learning via a great coach, in a sports setting, while having fun

Direct outcomes for young people as a result of participating at Bloomsbury Football: 

• YP increase the no. of positive relationships they have with others from different backgrounds 
• YP raise their expectations of the opportunities they can access
• YP increase their physical activity levels 
• YP have a more positive relationship with sport (improve physical literacy)
• YP improve their social and emotional literacy 

Which help young people realise long-term outcomes:

• YP have an improved feeling of belonging to their community
• YP increase their social capital
• YP's physical health is improved 
• YP's mental health is improved
• YP have increased confidence and resilience to navigate life

Which contribute to community level impact: 

• More integrated communities
• Physically healthier communities
• Mentally healthier communities
• Improved social mobilityy