Alexandra Rose Charity

Alexandra Rose Charity

At a glance


  • Children / families
  • Environment
  • Health and well being / research and care
  • Poverty relief

Other details

Organisation type: 
Geographical remit: 
National - Britain


Our vision is for everyone to have access to healthy and affordable food. Our mission is to give families access to fresh fruit & vegetables in their communities. We do this through the Rose vouchers for Fruit & Veg Project which helps families on low incomes to avoid food poverty and access a healthy diet while giving them the spending power and skills to give their families a healthy start in life.


Through our Rose Vouchers for Fruit & Veg Project we’ve created an innovative response to tackle the problem of food poverty and unhealthy diets. We started this work in 2014 with a small pilot supporting 45 families in the London Borough of Hackney. Since then, we’ve helped over 5000 families across eight areas in the UK – five London Boroughs, Liverpool, Barnsley and Glasgow.

The concept is simple and effective. Working with local organisations that support young families (Children’s Centres, nurseries, refugee and migrant organisations), we distribute vouchers to over 2,300 families every week. The vouchers can be redeemed for fresh fruit & veg from local markets, independent greengrocers, convenience stores and even a mobile fruit & veg bus! So, the project ensures families can access a healthy diet and supports the vibrancy and sustainability of local independent food economies.

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