Social Media Manager (Volunteer)

What will you be doing?

Manage and create content for all our core profiles: Instagram, LinkedIn, X, TikTok, and Facebook. Develop a consistent, empathetic and engaging tone of voice across all platforms. Monitor comments and messages, ensuring respectful and timely responses (passing on complex grief support queries to the core team).

What are we looking for?

Core skills

• Content creation: Ability to write compelling copy, create graphics and produce videos that align with our charity's voice.
• Platform knowledge: A deep understanding of major platforms like Facebook, LinkedIn, Instagram, Twitter/X and TikTok, including their nuances, features and audiences.
• Analytics and data: Skills in using analytics tools to track metrics, measure campaign success and inform future strategies.
• Social media marketing: Knowledge of creating social media strategies, managing campaigns and understanding how to use social media for business goals like selling products or services. 

Essential soft skills

• Communication: Excellent verbal and written communication skills, with the ability to adapt tone for different audiences and platforms.
• Creativity: The ability to think creatively and develop innovative ideas for content and campaigns.
• Customer service: A strong aptitude for community management, engaging with followers and handling client service issues professionally.
• Adaptability and attention to detail: The capacity to stay current with the constantly changing social media landscape and new algorithm updates, while also being thorough and precise. 

Experience and education

• Hands-on experience: Practical experience is crucial.
• Relevant education: A qualification in a related field like marketing, communications, journalism or business can be beneficial but not essential.
• Tool proficiency: Familiarity with various digital tools, including analytics software, image and video editing programs and content management systems. 

What difference will you make?

The Social Media Volunteer is essential. They manage our digital storefront of empathy. Your work is not about viral trends but ensuring that people experiencing loss feel seen, heard and found by our community.

1. Combating Isolation and Finding the Unfound

Your most critical impact is reaching the person who feels completely alone in their grief. Loss is isolating, and social media is often the first, safest place a person will reach out for help:

• Broadening Our Reach: By managing five diverse platforms (Instagram, LinkedIn, X, TikTok, and Facebook), you ensure that our message of support breaks through the noise and finds people from different backgrounds and age groups (e.g., reaching younger parents on TikTok or professionals on LinkedIn).
• Creating a Safe Space: You craft posts and monitor engagement with a consistent, empathetic tone. This establishes Heaven's Playground as a safe, non-judgmental sanctuary online. You are the digital gatekeeper of our supportive environment.
• Direct Connection: Every share, comment, and message you manage directly contributes to connecting a hurting individual with the right resources, whether it’s a Certificate of Life, information about a Memory Box or a simple, reassuring word that lets them know they are not alone.

2. Amplifying Our Mission and Remembrance

Social media is the loudspeaker for our core activities, and you control the volume and tone:

• Honouring Lives: You bring our remembrance projects like the Perpetual Flame to a wider audience. By showcasing these initiatives respectfully, you actively participate in the collective healing process of "Saying Their Names."
• Driving Support: Your campaigns and regular content make people aware of why we exist and why donations are crucial. This helps drive traffic to the online shop and donation pages, which in turn funds the donation of Memory Boxes to hospitals and Funeral Homes.

3. Fostering Diversity and Inclusion

By working across platforms and engaging with diverse communities, your role helps ensure that Heaven's Playground Org remains inclusive:

• Representing All Loss: You ensure our messaging acknowledges the spectrum of loss experiences, from baby loss to the loss of a parent, making sure all grievers feel represented and welcomed.
• Attracting Diverse Voices: A vibrant, inclusive social media presence is vital for attracting those who need us.

In essence, the Social Media Volunteer transforms silent grief into supported connection. You are the vital link between our resources and the thousands of people searching for understanding every day.

Before you apply

A knowledge of social media and how to write quick easy to read posts that draw people in.
A willingness to do the research on 'hot' topics and then find pictures or take photos and write a small blurb about it.
Once we have an application we are drawn to we will either email or phone to arrange an online (zoom etc) interview/get to know you meet.
We would like the right person to start as soon as possible once we have met (virtually or actually) and offered them the Volunteer position.