PR Help for HOPE ON A PLATE fundraiser

What will you be doing?

Meatballs4MD already has authenticity, warmth & grassroots appeal. It now needs a savvy PR expert to help turn that potential into nationwide engagement.

You will work closely with the charity’s inspiring CEO, whose passion, clarity of vision & commitment to real impact make this a collaborative & motivating partnership.

Your expertise will help position Meatballs4MD as a purpose-driven fundraising initiative the broad hospitality industry can proudly get behind and support.

What are we looking for?

You'll have PR skills, maybe drawn from the world of hospitality or food service or contract catering or indeed pub management, but not essential. You'll have a free reign, supported by MHF's CEO.

A successful PR skill set blends compelling storytelling with data-driven strategy. Today's professionals must master digital media, navigate AI integrations, and prove tangible business impact.

Core Competencies & Writing

• Storytelling: Crafting compelling, concise, and credible messages tailored to the audiences.
• Pitching & Media Relations: Building genuine relationships with journalists & crafting pitches that stand out in crowded inboxes.
• SEO & Digital Optimization: Ensuring brands are optimized for both traditional search engines & emerging Generative Engine Optimization (GEO) in AI responses.
• Social Media Strategy: Engaging audiences directly, monitoring digital conversations & and partnering with micro-influencers

Soft Skills & Professionalism

• Crisis Management: Flagging potential risks before they escalate and maintaining transparent, trustworthy comms during unpredictable events
• Emotional Intelligence: Navigating interpersonal relationships, combating misinformation, and helping to build long-term audience trust

MHF recognises that the PR world in 2026 demands a lot more from professionals than ever before -- 96% of communications experts now depend heavily on data, and 92% of PR teams have incorporated generative AI into their workflows in some way.

If you can help 'HOPE ON A PLATE: Meatballs for Muscular Dystrophy' get noticed, if you can use your strategic storytelling to estabish a clear brand differentiator for the charity, if you can use what assets we already have including real people and authentic narratives to create emotional connections, then we would love to hear from you.

• Yes, we want you to have fun
• Yes, we'll support you all the way to succeed
• Yes, we want you to be proud of what's achieved

Let's see where we go... together... 

Reach out and let's have a conversation...

What difference will you make?

Your input into our Meatballs4MD initiative will not only positively impact the charity's brand and shape how we present future ad hoc fundraising ideas but its benefit will also directly impact our vulnerable service users living with Muscular Dystrophy via our transformational Muscle Dream interventions.

Your contribution will positively reflect on our charity’s ongoing mission and continued future impact.

Additional information

You can download the following documents:

Before you apply

Cover letter detailing:

• Role suitability
• Up-to-date CV
• Evidence of past PR successes and/or Portfolio (if you have one)
• LinkedIn url (if you have one)

Mandatory completion of:

• MHF's Online Safeguarding Quiz
• Self-Declaration within MHF's Volunteer Handbook

Once above received:

• Discovery call (via Teams) with CEO to discuss project
• Opportunity for questions
• MHF request for minimum of two references

Appointment:

• Successful Volunteer will receive written appointment
• Arrange brief MHF induction
• Volunteer to scope out works & timeline schedule