Speak Their Name CIO

Digital Marketer - Google Ads management

Available
Remote
1-3 hours / week

Speak Their Name is a relatively young charity supporting people bereaved by suicide through local groups across the UK. We have a strong website capability, and an upcoming UK Tour of our 'Memorial Quilts'. We need to maximise awareness of our work using a Google Ads Grant - can you help?

What will you be doing?

Handle Google Ad Grants (GAG) management & website analytics

  1. Set up/manage/maintain analytics using GA4
  2. Create dashboards/insights on site performance/user behaviour
  3. Manage/optimise GAG account
  4. Comply with GAG policies/requirements

What are we looking for?

A deep understanding of Google Ads ecosystem, incl. Search, Display, Shopping, YouTube, & Performance Max campaigns. Responsibility for turning ad spend into measurable charity awareness: optimising ROAS (Return on Ad Spend), conversion rates, & quality scores.

Experience: 3+ years hands-on managing/scaling paid search campaigns

Platform Mastery: technical proficiency Google Ads, Google Analytics, & Google Tag Manager

 

What difference will you make?

Suicide unexpectedly impacts 7,000+ families/year - highest no. since 1999. Our work raises awareness about suicide & helps save lives, also providing support to those bereaved by suicide. The more people we reach, the greater our contribution to a lower UK suicide rate. You can help through astute use of our Google Ads Grant. It's a highly specialised, but extremely valuable role.

Before you apply

Vital to set out previous experience of digital marketing, and particularly Google Ads spend. Virtual interview promptly arranged for promising applicants; expect fast decision-making. 

Opportunity reference number: 1314483