Scott Lawrie

Scott Lawrie

At a glance

Skills

  • Marketing strategy
  • Social media marketing
  • Database / CRM development
  • Digital and IT strategy
  • SEO and analytics
  • Web design (including UX/UI)
  • Governance
  • Change management
  • Management consultancy

Where

Based in Glasgow, West Central Scotland
I would prefer to volunteer mainly at home, or will consider remote opportunities from across the UK.

Time

Either in or out of office hours

Causes

  • Any

Type of role

Short term project, Trustee/Governor

Work history

About me

• Data driven with in-depth knowledge of digital marketing and online growth (10 years experience)
• Led the digital acquisition strategy for SSPCA for 3 years increasing direct donations over 150% 
• Grew a D2C ecommerce business from £7m to £12m within 2 years all online
• Management of multi 7-figure budget across channels
• Kickstarter product launch: $459,999 raised, by 8,059 backers
• Demonstrable ability to develop and implement profitable marketing campaigns
• 1st Class Computing Degree
• In-depth hands-on experience across the full marketing mix (Search, Social, Email, Affiliates, Influencers, Programmatic, TV, Print, Outdoor etc)
• Google Analytics & AdWords certified
• Digital marketing manager with experience managing small to large teams
• Agency and client-side experience
• Experienced advertising in highly regulated verticals
• Hands on experience working with marketing automation tools

What am I looking for

Interested in providing value on digital strategy at both a local and nationwide level. 

Currently involved in digital healthcare and would welcome board or trustee positions.