Hello. I'm Jessica, a Chartered Marketer, FCIM and FRSA. I have over 20 years' experience of devising marketing and communications strategies, resulting in enhanced brand positioning, engagement, and growth within educational, cultural and heritage non-profit sectors.
I've led brand planning, activations, and website development as well as delivering robust communication strategies to support business objectives within non-profit organisations. I'm adept at conceptualising, developing, and executing marketing campaigns that build memorable brands and skilled at researching new markets, and anticipating market trends to develop new business growth and revenues. I utilise diverse marketing methods and tactics including advertising campaigns, public relations, marketing communications, social media, and web based solutions and have a history of establishing organisational consensus and building high-performing teams.
I have also served for the last two years as a Local Governor of a large state primary school in Wandsworth.
Areas of Expertise
• Strategic Marketing • Digital Marketing • Brand Development • Website Development • Direct Marketing
• Stakeholder Engagement • Press & Public Relations • Marketing Campaigns • Budget Management
• Team Leadership & Development • CRM/Insight • Communication Strategy Development
In February, I made the decision to become freelance, supporting education & cultural organisations and charities. I'm currently supporting a primary Multi-Academy Trust and a music charity. My main areas where I can offer support are in brand or marketing strategy, developing social media strategy, copywriting and website development.
I am most interested in helping charities that improve the life chances of children or women through education, social mobility, poverty alleviation, but am also very happy to help cultural organisations. No health or end of life care charities please.