I am an experienced, results-driven insight specialist with an extensive track record of success and achievement in a wide-range of industries and on an international stage, both B2B and B2C.
- 30+ years’ consulting experience in inspiring excellence in brand and value proposition development, shopper marketing, product and customer experience innovation
- 30+ years experience in strategic consumer research specialised in consumer behavioural psychology, with both on-the-ground qual and quant experience across UK, Europe, US, Russia and China
- Proven ability to drive change in large multinational organizations, underpinned by powerful communications, facilitation and storytelling capabilities that inspire and transform how people think
- Strong project management skills including vendor selection, briefing and management
- Work effectively with people at all levels and from multifunctional, multicultural backgrounds
I love helping people to see and think differently, leading people through a journey of discovery, personal realization and insight, so they can achieve more. I am passionate about and constantly trying to find ways to make a more meaningful difference - in how we work, how we live and how we treat others.