Heading multicultural cross-functional Marketing & Technology teams to deliver strategic programmes and campaigns from ideation to implementation and from launch to market success. 

Implemented a completely new campaign strategy.
Project managed the integration and on-boarding of multiple CRM/Marketing automation platforms.
Developed personalized, life-cycle automation across all funnel stages incorporating A/B and multivariate testing and back-end analytics to measure effectiveness.

Developed customer proposition including cross-sell strategy, retention initiatives and enhanced upsell approaches across the core product range

Notable Accomplishments:
Leading three key work-streams on the largest transformation programme in Europe delivering a new CRM platform, multi-channel communication systems including social media, in-store and email/SMS.

Planned and envisioned the architecture for one of the world’s leading long-distance airline, to give their new Q Streaming In-Flight Entertainment (IFE) system a boost by adopting a BYOD model, which helped passengers feel more at home by giving them the ability to consume entertainment on the devices they are already the most comfortable and familiar with. Helped a beverage and food company to become direct to consumer(D2C) brand with an online platform with consistent customer experience.