Mark’s approach to leading Parkinson’s UK is open and exploratory, and this is reflected in his approach to digital. From his perspective, technology has always influenced how organisations are structured, so the challenge any organisation has is to make sure that they are structured around today’s technology rather than yesterday’s. This offers Parkinson’s UK some exciting opportunities.
‘The way things are is often shaped by the legacy of older technology,’ says Mark. ‘This is why we should keep asking if they are fit for purpose. Like many large charities, Parkinson’s UK has many branches which provide a localised way to fundraise, to connect with individuals on the ground, and to offer peer support. To some extent, this structure is, in itself, a product of the technology available at the time it developed. But times change and so we have to look at that structure in today’s context.
‘People are diagnosed with Parkinson’s at an earlier age and these people often have jobs, families, commitments, that mean that face-to face group sessions may not be the best option for them. But it’s not just younger people who want digital services.