We encourage and facilitate projects which involve the community to achieve a number of objectives.
- Enhancement of the High Road and Walm Lane and the surrounding areas of Willesden Green through environmental improvements and encouraging a variety of activities suited to the social, cultural and leisure needs and general wellbeing of residents, businesses, workers and visitors in the Willesden Green (‘the area of benefit’
- To encourage better business practice and presentation to stimulate the local economy and provide local employment opportunities
- To promote the area of benefit as a place to live, work, do business and enjoy
- To promote events and activities to encourage local participation and raise the profile of the charity and its objects.
- To promote the constitution of a Neighbourhood Planning Forum whose boundaries will include some or all of the area of benefit
- To publicise the activities of the charity