We’re a brand christened by life experience.
What Does Not waves the flag for genuine human connection. We knead together the most brilliant and marginalised minds to make noise with purpose – for brands and creators. Everyone craves to be seen, heard and reassured – so why not try to create a culture where that’s the norm?
See what happens when resilience goes mainstream. While everyone else rushes for answers, we take a beat to ask the right questions, so we can:
→ Push the boundaries of entertainment and experiences – for humans and brands
→ Tear down barriers to opportunity, and human connection
→ Weave DEI into the DNA of everything we do and how brands spend budgets
→ Use culture as a driving force of change for brands and humans
In a world where identity politics and cancel culture pit people against each other, finding common ground with people we thought we had nothing in common with is a revolutionary act.
Our premise: what if everything we did – every idea, every habit, every behavior made space for humans and brands to shift global culture out of self destruct mode?
What Does Not is an experience and culture agency with an incubator at its core.
We combine the functions of an events company, prep school, community, and creative agency.
It is an ecosystem of ecosystems for living a life with purpose, with genuine human connection at its core. To do that we harness the power of humans to rewrite outdated narratives, and celebrate unorthodox thinking.
We believe that cutting across all the silos and layers of society, finding common ground, and shared values makes resilience more than a bounce back from setbacks. It turns it into the foundations of a better society – for humans and brands.
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