We work in five areas

1. Science

What we do is driven by science and evidence. We ground our work on a thorough understanding of the natural world. We identify the most important problems, using natural and social sciences to discover their possible causes. We can then find potential solutions to make a positive impact and test them to measure their success.

2. Species

Survival of species and biodiversity are the ultimate signs of whether conservation is working and ecosystems are thriving. That’s why we protect species from direct threats, such as loss of habitat, and indirect threats, like loss of food source. Where the challenges are so great that they threaten species with extinction, we take direct action to help populations recover.
 

If species are threatened with extinction, we take direct action to help them recover. 

3. Places

Nature needs other nature. That’s why we work to create more, bigger, better and joined-up protected areas on land and at sea in the UK and around the world. We help people and nature coexist in harmony, ensuring that where people are living, nature can thrive. For an example of this in action, see Nature on Your Doorstep.

4. People

A thriving natural world is essential for our species and is only possible if people feel connected to and understand nature. We inspire, educate and support people young and old and from every possible background to act. The more of us who get involved, the bigger, more diverse and more powerful our support for nature will be.

5. Policy

To stop nature’s downward spiral and to build a world where wildlife can thrive, governments must have the right ambition. Ambition that is underpinned by action, which must be framed by targets, law, monitoring and enforcement. We need nature-positive solutions, and alternatives to policies, practices and finance that damage nature.

We work in four ways

1. We act

The natural world and the global climate are in crisis. But our evidence-based conservation work shows that birds and wildlife will thrive if they’re given a chance. We’re intensifying our efforts to give nature more opportunities to recover, every single day. Delivering conservation across land and seascapes, protecting and restoring habitats and saving birds and wildlife from extinction. We won’t stop while the threat to nature persists.

2. We influence

We use our voice to help people understand the threats facing nature, and the solutions to save it. From individuals to businesses and governments, we encourage everyone to play a positive role for nature and help change the world for the better.

3. We collaborate

We are one of the few conservation organisations that has the capacity and the expertise to make a difference on a truly global scale. When we partner with organisations, businesses, governments and individuals, we increase the impact we have. And by working together, we will deliver results for birds, nature and the climate at an even greater scale.

4. We empower

The closer people feel to nature, the more likely they are to defend it. We bring people together – across countryside and cities, in person and online. From experienced naturalists to fledgling enthusiasts, we help everyone connect, champion and take action for nature. By supporting local conservation groups, projects and initiatives, we encourage everyone to get involved.

Intensifying our efforts

The natural world is being pushed to its limits, and carrying on with the status quo simply isn’t an option. As an organisation, we are intensifying our efforts to have an even bigger impact. Our new strategy and brand direction reflect our strength, determination and commitment.

The next decade will be vital for the future of our planet and our contribution has never been needed more. That’s why we’re taking the opportunity to evolve, building on what we’ve learned over more than 130 years to become a bolder, more influential voice for nature.