Our vision

Our vision is a world in which parents are valued and supported to build a strong society, believing that a child’s early years significantly impact upon the future they help to shape.

Our charitable purpose

• We offer information and support in pregnancy, birth and early parenthood.
• We campaign to improve maternity care and ensure better services and facilities for new parents.
• We aim to give every parent the chance to make informed choices.
• We want to make sure that everyone has access to our services and activities.