The Lullaby Trust is working hard on four critical fronts to tackle this issue:

1. We aim to ensure that all parents, healthcare professionals, and others in close contact with families are aware of the most up-to-date, evidence-based advice on safer sleep for babies, and how to reduce the risk factors that can lead to an unexpected death.
2. The Lullaby Trust helps families who experience the sudden and shocking loss of a baby, providing immediate, practical support in the form of advice and guidance. We connect them with others who have experienced a similar bereavement. In these ways we work to ensure that families are fully supported during what is a devastating and isolating experience. We operate nationwide across England, Wales and Northern Ireland. We run an information line for parents and professionals (0808 802 6869) and a dedicated line for bereaved families (0808 802 6868). Both are free to call from landlines and mobiles.
3. Working with the NHS we run a national health-visitor led service for bereaved parents, Care of Next Infant (CONI) programme, which supports families before and after the birth of their new baby. We also fund the specialist monitoring equipment for CONI babies which provides much-needed reassurance for their anxious parents.
4. The Lullaby Trust has funded cutting-edge research for over 40 years, making a major contribution to reducing sudden infant death by 82%. We have invested £12 million in SIDS research and continue to support new research.