Link Up (UK)

Link Up (UK)

At a glance


  • Black, asian and minority ethnic groups
  • Campaigning
  • Children / families
  • Faith and ethics
  • Learning disabilities / difficulties
  • Lesbian, gay, bisexual & transgender
  • Local / community
  • Mental health
  • Museums / heritage
  • Older people / later life
  • Physical disabilities
  • Women
  • Young people

Other details

Organisation type: 
Geographical remit: 
National - Britain


Link Up (UK) works to inform, challenge and empower people to combat prejudice and discrimination in the UK. We’re banging the drum about the benefits diverse groups and people bring to our heritage, our culture and our economy. We are a digital charity, and work nationally on a number of projects.


Our current main project is the 'Newham Family Tree'. This is a digital project, designed to combat negative myths and stereotypes by promoting the wide ranging benefits of diversity to Britain. The end result will be the Family Tree website, showing the histories of the different groups that make up a community and the benefits they have brought. This website is designed to be replicable, and we hope to use it in other areas and communities in the future. Other future and ongoing projects include:

MYTH BUSTING Every day there seems to be another negative story put out there about a different group of people, and we want to do something to change that. We want to bust the myths, break down the stereotypes and challenge the misconceptions. We’re working on a series of myth busting resources, coming to a website near you.

CHARTER So what does it mean to be a British citizen today? Is it about what football team you follow? Is it about an addiction to tea and cricket? Or queuing, or humour, or fish and chips, or a roast on Sunday, or watching EastEnders? Or is it deeper than that? Well that’s what we want to find out, and we will be asking you those questions. What are the rights, responsibilities, entitlements and values that you believe are part of being a British citizen in 2018?

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