Initial engagement with young people is through free weekly football sessions often run at evening hours of high crime and antisocial behaviour. Football provides a platform for mutual respect and communication, which is a powerful tool for initial engagement and breaking down boundaries. The main aims of the structured community sessions are to give young people access to free physical activity and for our highly skilled coaches to provide support and advice, whilst signposting to future education and employment opportunities available to the individual.

Our main project is the Kinetic Academy, an inclusive Post-16 Football Academy in partnership with the Harris Federation. The project encourages every participant at Kinetic to stay in education and complete a university recognised course, all whilst pursuing their football dreams. This education environment, partnered with a structured football programme, provides each participant with an invaluable structure to help them develop and opens avenues into further education or employment. Our success stories show that only 3% of our graduates leave to become NEETs. We have alumni fulfilling their dreams of playing professional football, scholars at American universities, others attending Russell Group UK universities as well as a large number entering paid employment. All these outcomes are made possible through providing a clear vision and journey for each young person, changing their mindsets and unlocking their potential, all through a passion for football.