Jeans for Refugees

Jeans for Refugees

At a glance

Causes

  • Refugees / migrants

Other details

Geographical remit: 
International

Objectives

'Jeans for Refugees' is a Johny Dar project and artistic collaboration dedicated to helping refugees all around the world.  One hundred celebrities are participating in the project by donating a pair of their jeans to be painted by Johny Dar. Each pair of jeans will be made into an individual art piece consisting of the painted jeans showcased in a glass box, and the 100 art pieces will be exhibited at the Saatchi Gallery in London, from the 25th - 31st July 2016. At the end of the exhibition each piece will be auctioned at a special fundraiser auction, and all proceeds raised will be donated to the International Rescue Committee, and the various IRC initiatives helping millions of refugees worldwide on a daily basis (rescue.org).

Participants from the film, art, fashion and music industries are contributing their jeans to the project, including Sir Elton John, Woody Allen, Sharon Stone, Vivienne Westwood, Kate Moss, Linda Evangelista ,Carla Bruni, Sofia Coppola, Jane Birkin, P!nk, Audrey Tatou, Emma Watson, Daniel Radcliffe, Christina Ricci, Karlie Kloss, Julio Iglesias, Ozzy and Sharon Osbourne, Cat Stevens, Tom Waits, Bryan Adams, Melanie C, Lili Alen, Macy Gray, Peaches, Florence Welch, Elle McPherson, Candice Swanepoel, Alicia Vikander and others.

This an artistic collaboration involving 101 talented individuals who have achieved worldwide recognition for their contributions to society in the realms of fashion, film, music and arts. Each of Johny's paintings will be an artistic expression representing the dynamic individual personality that the jeans belonged to. These 100 unique expressions and individual drops of inspiration will create a unified art collection, representing a strong wave of support for a humanitarian cause, bringing more awareness and ultimately more help to those who are suffering the current refugee crisis.

We hope that this artistic collaboration, which brings together so many extraordinary personalities and talented individuals, will not only raise funds but contribute to inspiring a world in which collaboration replaces conflict, where individual expressions are celebrated and not condemned, and in which each human being is embraced and nurtured as a unique contribution to our collective experience and global society.

Ever seen the news and felt helpless, sad or angry about why things are the way they are?  You are not alone!  And our mission is to make sure that neither are the millions of refugees who are homeless, hungry and suffering the effects of war and destruction.  Jeans for Refugees is an extraordinary and diverse collaboration of people who are each contributing what they can to make a difference where it is needed.  Whether it is a pair of jeans, graphic skills, marketing experience, social media networking, or simply spreading the word about the project - everyone can help to create change.  This is an opportunity, a call to arms, a chance to offer your skills, time, talents and belief that a better world is possible, and that together we can make it happen.  Our goal is to make sure that every contribution goes as far as possible towards generating as much awareness and funds for the current refugee situation as possible, and that all contributions, with the help of the International Rescue Committee, go towards practical effective ways of taking care of people - people just like you and me - who deserve to live on this planet in safety, stability and peace.  War is the result of separation.  Togetherness is the solution!  Come and join the Jeans for Refugees team, and lets take care of humanity together, and bring on a better world for our children.

Activities

We operate globally and work with contributors from all over the world, with participants from the music, film, fashion and sports industries, with a holistic integrated pr strategy to ensure that the cause and project receive maximum exposure.  From website design, to graphics, to social media, to celebrity relations, and nurturing individual relationships with talent agents and PR firms in London, New York and Los Angeles - Jeans for Refugees is about collaboration to bring benefit to where it is most needed in the world at this time.  Everyone has something to contribute.  We make sure that everyone's time and skills are optimised, and that every member of the team has the opportunity to shine in what they do, and apply their talents effectively for the benefit of the cause. 

 

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