The organisation creates premium streetwear with messages that raise awareness for medical conditions.

We aim to empower all those that have conditions that are stigmatised or shamed, whilst also raising money and feeding that back in to charities that support the same causes.

Our brand helps said target demographic by putting clear and educational messages in the form of very contemporary and trendy designs on garments for all to see.

This matters because bulling is a major issue amongst young children and adolescents especially. 32% of 10-15 year olds get bullied at least once a week. This then leads to major issues later in life, such as mental health concerns, and personality adaptations, and this is avoidable if people are educated and unnecessary shame or stigma are eliminated.