The Florence Institute Trust Ltd

The Florence Institute Trust Ltd

At a glance

Causes

  • Local / community
  • Museums / heritage

Other details

Geographical remit: 
Local

Objectives

The Florence Institute Trust Ltd. oversees the running of The Florence Institute or 'The Florrie' as known to most.

Opened by HRH The Prince of Wales following a £7million regeneration project, The Florrie is a stunning Grade II Victorian community heritage venue located in south Liverpool.
The Florrie was built in 1889 by local philanthropist, Magistrate and Mayor of Liverpool, Bernard Hall. He wanted to create ‘an acceptable place of recreation and instruction for the poor and working boys of this district of the City’ and named the building in memory of his daughter, Florence, who died at the untimely age of just 22.

The Florrie served the local community for almost a century and during that time nurtured the careers of many of Liverpool’s sporting heroes and musical greats. Unfortunately it was forced to close in 1988 and the building quickly fell into a state of disrepair.

After several building fires the future of The Florrie looked uncertain until a dedicated group of trustees and friends (along with a little help from Prince Charles) managed to raise the funds for restoration and The Florrie once again opened its doors for the people of Liverpool in 2012. His Royal Highness cited The Florrie as ‘an outstanding example of heritage-led regeneration’.

Our Beneficiaries:

The Florrie engages with a wide and diverse audience due to its unique mix of services. Broadly speaking they include:

- The Local Community (Liverpool 8 and South Liverpool)

The Florrie is located in The Dingle, part of the Liverpool 8 area of the city and Riverside ward. 30.1% of Riverside falls within the most deprived 1% of neighbourhoods nationally, more than double the City average of 12.7%.

The historical links with Liverpool 8 means The Florrie is an emotive building and has special meaning to many in the immediate community. Generations of local families have used The Florrie in various ways before closure and since its regeneration.

The diversity of its offer also attracts users from outside Liverpool 8, with many regular users coming from the wider South Liverpool area.

- The Wider Community (Liverpool City Region and the North West)

In addition to the in-house community activities, The Florrie offers a range of multi-purpose spaces which are available to hire for external groups. The building houses regular dance groups, fitness classes and advisory services which attracts users from across the Liverpool City Region and beyond.

The venue hire offer at The Florrie also attracts audiences from the wider City Region and North West. The unique architecture of the building, specialist event spaces and facilities make it a popular choice for a variety of occasions from family celebrations and weddings to conferences and workshops.

- The Business Community

As outlined in our services below, The Florrie offers affordable managed workspaces for start-up and small to enterprise businesses. Our meetings and conferencing facilities also appeal to the business community and in particular those in the charity and voluntary sectors, or those with a philanthropic ethos.

Our Services:

The Florrie has three core services:

- Community Engagement

The Florrie manages a weekly programme of community engagement activities which are delivered either by the in-house Community Team, external providers or businesses based within The Florrie’s managed workspaces.

The programme is purposely devised to be attractive to as wide an audience as possible with activities targeted at young people through to adults, parents and seniors.

- Venue Hire

The Florrie offers a variety of multi-use, flexible spaces available for hire, with capacities up to a maximum of 250.

The tiered pricing strategy ensures that The Florrie’s hire spaces remain accessible for the local community whilst generating income to support the overall charitable trust.

- Managed Workspaces

The building houses 603m2 / 4690 sq.ft of de

Activities

The Florrie delivers a wide range of activities and services to help deliver its objectives.

- Community Engagement Programme

Our weekly activities programme is a mix of sessions delivered both in-house and by external providers. Our aim is to appear to a wide diversity of users by liaising with communities to ensure we offer activities that fulfil their needs and interests. We research programmes from other centres in the area to ensure there are no clashes and we offer the Liverpool community the greatest range of options possible.

Our current programme includes (*denotes in-house activity):
Yoga*
Chair Yoga*
English Literacy*
Cookery Club*
Mosaic Crafting Course*
Local History Course*
MultiSports*
Basketball*
Youth Drop In*
Youth Chill Out*
Works Dance Academy
Karate
Taekwondo
Metafit
Zumba
Freefall Circus
Inferno Dance
Mindfulness
Weightwatchers
Addaction

- Venue Hire

Our new marketing strategy focuses on raising awareness of The Florrie’s venue hire offer. As a licensed wedding venue we are targeting the wedding and civil partnership market. In addition we offer conference facilities for up to 250, a selection of meeting rooms, affordable spaces for family celebrations such as birthdays, christenings and anniversaries.

- Managed Workspaces

These are targeted at local businesses to help grow the local economy and reduced worklessness in the area. We also offer business support where appropriate and raise awareness of other external support available through other organisations.

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