The company’s activities will provide benefit to ...people of all ages of African Caribbean and African heritage in raising awareness about dementia, reducing the stigma associated with the illness and improving the effectiveness of community support. We will use reggae music as both a culturally familiar form and a trusted format for communicating important messages to the community as the vehicle for achieving this benefit and bring people together to share their experience and get support.
We are committed to organic growth and learning from experience as an organisation and will be continuously reviewing and evolving the organisational structure of Dementia in Dub. In outline our current configuration provides a non-hierarchical core executive mentoring and quality oversight function, supporting innovator projects in a hub and spoke Improving dementia awareness in the African Caribbean community through reggae music and the creative arts structure around a Creative Hub. Project leads will be very much the key decision makers and enablers for their own innovator projects. 1.Providing a CreativeHubWe work through a core CreativeHub to support groups and individuals who want to explore innovative forms of working with the African-Caribbean community to improve information about dementia, improve support for carers and encourage participation of people living with dementia and carers in creative activities involving reggae music, story telling and other creative arts. This will also involve carers and those living with dementia having the opportunity to contribute to policy making, design of information, innovation and development of ideas about how to change the uninformed preconceptions often found about people living with dementia. The Hub will support and monitor projects to help identify ‘what works and why it works’ to produce templates for good practice and ‘case for change material’ for investors and policy makers.The Hub will develop the vision of ‘what works’ and translate this to portable templates and models for national or international implementation.It will recruit innovators, monitor project performance, provide quality assurance and turn innovative prototypes into models, methods and policy proposals.The Hub will be international in scope offering the option that innovation projects may involve international alliances that can either develop local events with international support or international events that operate across global platforms (e.g.podcast, live cast, simultaneous release, webinar, etc.)The Hub membership will be small and long term and will include people living with dementia or experience as carers, people with experience of the U.K. reggae music business and people with experience of working with creative arts and health issues a community setting, especially in the Caribbean community.It will meet on a bi-monthly basis. The Creative Hub is very much the quality control focus for Dementia in Dub, acting as an advisor/mentor to innovator partners and helping innovators to develop alliances, networks of influence and explore routes to funding.2.Working withInnovator Partners(The Spokes)The Creative Hub will work with innovator partners (individuals or organisations) that can present a practical and fundable plan to deliver an engagement activity with the African-Caribbean community that fulfils the aims of the Dementia in Dub. 3. The Innovation CriteriaThe innovation must at a minimum:A. Have an identifiable connection with reggae musicB. Have a person living with dementia involved in co-producing the initiativeC. Involve inter-generational participationD. Involve the participation of a community group working with a high proportion of older people in the Caribbean communityE. Have a dementia awareness educational component4.The InnovatorProducts
This can include but is not limited to:
1.An event or series of events conducted live, online or as a mixture of both modes
2.A book or digital record
3.A visual arts creation including photography, painting, video, mural, weaving, puppetry, sculptures, etc.
4.The Process for Innovator Support and DevelopmentThe Creative Hub’s role is to identify and recruit innovators as delivery partners who can either implement ideas generated by the Hub or bring their own innovative ideas to the Hub for support in implementing. The Hub will act as a sponsor and quality assurance monitor for the innovative activity. Innovators will be encouraged also to network by the Hub in a ‘creative commons’ framework. The Hub will also develop a framework for up-scaling and dissemination of the innovation products through model design, case studies and policy recommendations.
