10 years ago children were guinea pigs in the biggest social experiment on record, an experiment they didn't consent to. We now have the result of that. Smartphones are incredibly harmful for children. Our organisation helps parents make informed decisions on when to give their children their first smartphone. We share the research, the alternatives and how to prepare for a smartphone when the time is right. We are campaigning so parents can pledge to delay the smartphone until at least the age of 14, protecting the physical and mental health and development of their children.
We are sharing the research and smartphone alternatives with parents face to face, working with schools to run workshops for parents and pupils and spreading the word via social media campaigns.