CWB has three main goals:
Cricket is used as a way to improve social cohesion, reduce stigma and address inequalities (such as gender inequality). Evaluation is integral to our delivery, as the social messaging and understanding of local need are part of the sessions. The provides a source of non classroom based support from young people who face discrimination and stigma, encourages team work and reenforces public health messages.
Our core work is coaching cricket with social messaging integrating into the delivery. The social messaging depends on the needs of the community we work with, topics we have covered include HIV/AIDS prevention and management, refugee integration and gender equality. We work in partnership with local organisations to provide them with the skills and capability to deliver the sessions on an ongoing basis. We now also fund a team of ambassadors based in four African countries, who continue the coaching when we are not in country. We also work in the UK, providing coaching and support to cricket and non cricket organisation as part of our Let's Be Women (LBW) project which aims to empower women and girls in area of high deprivation.
