Our vision is a world free from dementia. To achieve this, we need to give medical science the resources to identify the causes of dementia, achieve early diagnosis and develop effective treatments.
We raise funds and support research in universities in South West England and South Wales, but our area of benefit is worldwide. Income is generated through donations, traditional and digital fundraising and legacies.
As well as supporting research, we seek to inform and educate the public in matters relating to dementia, e.g. lifestyle choices that increase or reduce risk.
