A healthy planet needs healthy oceans. And healthy oceans need sharks. The oceans currently produce half of the world's oxygen and provides protein for billions of people. Without sharks we risk the compromising the air we breathe and the food we eat.
Right now global fishing fleets kill around 73 million sharks every year. As a result one in four shark species is threatened.
Bite-Back Shark & Marine Conservation works to educate and inspire businesses to stop selling shark products (and other threatened marine life) and consumers to stop buying them.
Because of the charity's work it's now no longer possible to buy shark meat in any multiple high street retailer. The charity has also spearheaded a campaign that has prompted an 82% fall in the number of UK restaurants serving shark fin soup.
For the sake of life on earth, we need sharks.
The charity runs clever and innovative campaigns, supported by the media and the public, to communicate the urgent need to protect dwindling shark populations.
The charity enjoys the support of its patron Steve Backshall and high profile chefs Gordon Ramsay and Hugh Fearnley-Whittingstall.