Be Kind Movement

Be Kind Movement

At a glance


  • Arts
  • Children / families
  • Mental health
  • Young people

Other details

Organisation type: 
Geographical remit: 
National - Britain


Be Kind Movement was founded in 2015 and promotes the development of emotional intelligence skills in children and young people through the education of Kindness and using the medium of film. BKM believes that educating the hearts and minds of children and young people through the development of Emotional Intelligence skills is critical in preparing them for the challenges they face as children today, and as adults tomorrow. This means embedding very early on a culture of kindness in young minds to encourage them to consider how kindness (or lack of it) can impact the world around them including their peers, friends, families, and wider community. We are small, our income in 2021 was just over £53,600 (grew 500% from the previous year), but we are hugely ambitious about what the charity can achieve. Children and young people in the UK are facing a growing mental health crisis. In 2018, it was found that in England 1 in 8 children from the ages of five to nineteen had a diagnosable mental health disorder. Anxiety and depression were found to be the most common, affecting 1 in 12. .These statistics sadly show the scale of the problem - early intervention is key to tackling and reducing the mental health crisis among children and young people in the U.K.


The Kindness in School Programme™ is an early intervention and preventative tool that promotes 10 kindness values which help to facilitate emotional intelligence skills in children and young people aged 5 to 16. The programme is delivered through experiential workshops that involve students watching high impact short form visual content subsequently engaging in thought-provoking exercises, role plays, creative games, and cooperative learning activities. Workshops are delivered either face to face, in a classroom setting or virtually via Zoom. ● Powerful Films About Kindness We have commissioned award winning filmmakers to create a wide range of short films on kindness and we also licence films from filmmakers which we use as the basis of our work to entertain, educate and empower children and young people to develop emotional intelligence and kindness.

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