The ASOS Foundation
We Open Doors – We Remove Barriers
The ASOS Foundation creates opportunities that enable disadvantaged young people to reach their potential. Drawing on ASOS' skills in tech and fashion, it provides the inspiration, education, support, infrastructure and training needed to unlock young people's talent and give them the confidence to be whoever they want to be - helping them progress towards economic independence and shaping a brighter future we can all be proud of.
The ASOS Foundation works in collaboration with long-term trusted partners. Our programmes are developed in consultation with these partners who help us ensure that funding is used appropriately, effectively, and sustainably. We also engage directly with young people at a grass roots level and maximise the benefits of sharing skills and expertise from our corporate funder, ASOS.com Limited.
In the UK the groups we work with are unemployed or homeless young people; young people who are underachieving in education; young people leaving care, young offenders and ex-offenders. In India our partner charity Udayan Care provides homes and education for children aged six and upwards, who are homeless due to being orphaned, abused or abandoned. In Kenya we work with SOKO Community Trust on community projects to relieve poverty, improve health and wellbeing and provide education. To ensure infrastructure and social projects are relevant and sustainable, consultations are held with elected groups of community representatives before any work begins.