52 Lives is a charity that aims to change someone’s life every week of the year. We have more than 80,000 supporters, and harness the power of social media to spread kindness. Each week, we share the story of someone in need of help on our website and social media pages, request what the person needs, and our supporters offer help. One of the things that makes our charity unique is that 100% of what people give goes to the people we help. This is made possible with the help of our corporate donor who raises funds each week to help us change lives and to cover our running costs. It is a very simple, yet powerful way of charitable giving which has gained a huge amount of support, publicity and celebrity endorsement since it launched in 2013.
Each week, we try to help change one person life, whether it be by buying medical equipment, furnishing a house, building a sensory shed, giving someone a holiday or simple sending messages of support – we can help with a huge variety of things. Although we give people tangible help, the philosophy of 52 Lives goes much deeper than simply providing ‘things’. It is about spreading kindness. We believe kindness has a ripple effect, and that ripple reaches far beyond the individuals we help each week.
52 Lives also works with more than 55,000 children every year as part of our School of Kindness. We run free Kindness Workshops in primary schools, which aim to empower children by helping them realise that the little choices they make every day can make a big difference to the world. We also provide free teaching resources and run a Kids' Kindness Club.
