Yoga Stops Traffick is an international campaign to raise awareness of and funds for survivors of human trafficking in India. We are seeking 1 or 2 volunteers to help us improve and evolve this campaign.
Yoga Stops Traffick is an international campaign run by UK registered charity Adventure Ashram to raise awareness of and funds for survivors of human trafficking in India. Every year thousands of yoga practitioners from all corners of the globe roll out their mats, from the UK to Iceland to Costa Rica, to stand in solidarity with young survivors. The funds raised from Yoga Stops Traffick help rescue and rehabilitate survivors of human trafficking, sexual and domestic violence, modern-day slavery, and child marriage.
We are seeking 1 or 2 volunteers to improve the Yoga Stops Traffick 2025 campaign. We've been running this campaign for many years now but sadly despite the campaign's great potential, it has been less and less successful each year. We need some creative marketing and social media experts to help lift this campaign back to its full potential.
Main responsibilities of the role:
• Bring your creative social media and marketing ideas to the team to help us think of new ways to increase awareness of Yoga Stops Traffick to yoga studios and teachers in the UK and worldwide, and help us develop plans to turn these ideas into well-executed action.
• Use your corporate partnerships experience to advise us on the best ways to develop new corporate partnerships - help us identify the best potential partners for the campaign and develop plans for approaching them and developing those relationships.
• Help us plan our social media activity to increase our reach, improve our engagement levels and ultimately drive the success of this campaign.
• If you are experienced using Wordpress and skilled at improving SEO that would be an added bonus - our website has terrible SEO and ranks badly and we no longer have the skills in-house to know the best way to improve our website. However, if this is not part of your skill-set but you can improve our general marketing and social media plans - we would still be grateful for your help!
• Provide other administrative support as needed (this could include website updates, creating marketing materials, sending campaign emails, responding to campaign-related enquiries)
What we offer in return:
• A supportive team to work alongside
• The knowledge you are making a real difference to a small charity that is struggling in the current climate
• Invitation to Adventure Ashram / Yoga Stops Traffick events
Requirements of role:
• Ideally a commitment of approx. 6-12 hours per week
• Equipment you need: Laptop/PC, Internet Access
We are looking for creative social media and marketing experts whose ideas and experience will take this campaign to the next level.
Experience in running social media campaigns and creating engaging content is essential for this role.
Excellent written communications is essential for this role.
Experience using WordPress and knowledge of SEO would be very useful - though not vital.
Experience building and developing corporate partnerships for fundraising purposes would be very helpful.
More than anything, we are looking for people who are passionate about making a difference! We would like you to commit to the role until the end of March 2025, with the possibility to extend beyond this.
Your expertise will help this campaign reach its potential and get the global yoga community joining the movement to fight against human trafficking.
We know this campaign has the potential to be huge - when we meet people at events, they are excited to learn about it and keen to sign up to our newsletters and to sign-up to hold fundraiser events, and we have loyal supporters who hold events each year for us - but we lack the marketing and social media experience to know how to really digitise our messages in the most impactful way to widen our reach and get the thousands more yoga teachers and studios around the world signing up - your experience would help us do that!
The funds raised through Yoga Stops Traffick help cover the running costs of two safe houses and provide therapeutic support for survivors of human trafficking in Mysore, India. Your work will have a real, long lasting impact on the women and children fleeing situations of violence in India. Working alongside our grassroots charity partner, to date we have helped:
To apply for this role, please provide your CV and a short covering letter explaining why you would like to support Yoga Stops Traffick in this role
