Social Media Manager

Social Media Manager

Ongoing role
J92417
At a glance

Skills

  • Marketing strategy
  • Public relations
  • Social media marketing
  • Digital and IT strategy
  • SEO and analytics

Where

Murton, sr79bu
Mainly at home

Time

Mostly during office hours Estimate of time needed:
1-3 hours / week

Social Media Manager responsible for creating, curating, and scheduling content on various social media platforms. To engage followers, analyze data, develop and execute social media strategies, and manage advertising campaigns.

What will you be doing?

  1. Content Creation: Creating and curating engaging content for various social media platforms.
  2. Scheduling Posts: Planning and scheduling posts to maintain a consistent online presence.
  3. Audience Engagement: Interacting with followers, responding to comments, and addressing inquiries or concerns.
  4. Monitoring Trends: Keeping up with social media trends and adjusting strategies accordingly.
  5. Analytics: Analyzing data and metrics to measure the effectiveness of social media efforts and make data-driven decisions.
  6. Community Building: Growing and nurturing a loyal online community for the brand or individual.
  7. Campaign Management: Running and managing social media advertising campaigns to reach target audiences.
  8. Brand Promotion: Promoting the brand’s products, services, or messages effectively on social platforms.
  9. Social Listening: Monitoring online conversations and feedback related to the brand or industry.
  10. Social Strategy: Developing and implementing a social media strategy that aligns with overall marketing goals.
  11. Content Calendar: Creating and managing a content calendar to ensure a consistent posting schedule.
  12. Competitor Analysis: Keeping an eye on what competitors are doing on social media.
  13. Crisis Management: Handling and mitigating social media crises or negative situations.
  14. Platform Expertise: Staying updated on platform-specific features and best practices for different social media channels.
  15. Report Generation: Generating regular reports on key performance indicators (KPIs) to track progress and share insights with the team or clients.
  16. Stay Informed: Keeping abreast of industry news and changes in social media algorithms and policies.
  17. Paid Social: Managing social media advertising budgets and campaigns if applicable.

What are we looking for?

The following skills, experience and qualities are required:

- Content Creation 

- Platform Expertise 

- Communication 

- Community Management 

- Ad campaign management  

- Customer Service 

- Graphic Design 

- SEO Knowledge 

- Time Management 

What difference will you make?

The appropriate individual will:

  1. Brand Visibility: They enhance the organization’s online presence, making the brand more visible to a broader audience, which can lead to increased brand recognition.
  2. Audience Engagement: Social Media Managers engage with the audience, fostering a sense of community and building strong relationships with customers and followers.
  3. Content Quality: They ensure the content shared is of high quality and aligns with the brand’s messaging and values, which can positively influence brand perception.
  4. Increased Reach: Effective social media strategies can help the organization reach a larger and more diverse audience, potentially leading to increased website traffic and conversions.
  5. Data-Driven Insights: The individual will analyze data and provide insights into what works and what doesn’t, allowing the organization to make informed decisions and optimize its social media  
  6. Lead Generation:  To use social platforms to generate leads and drive sales for the organization.
  7. Cost-Efficient Advertising: They can optimize advertising budgets, ensuring that money spent on social media ads is used effectively.
  8. Positive Feedback Loop: Positive engagement and feedback on social media can lead to increased customer loyalty and advocacy, further promoting the organization.
  9. Content Calendar: Creating a content calendar ensures a consistent posting schedule, maintaining engagement and avoiding lulls in content.
Causes
  • Housing and homelessness
  • Organisation type: 
    Not for profit

    support homeless and hospice