Overview

The International Youth Federation is an international non-profit youth organizations network governed by the present Statutes and the Swiss Civil Code. It is neutral politically, and non-denominational, aim to empower youth worldwide.

Under the overall direction and guidance of IYF Regional Director, with a secondary reporting line to the Chair of Press Commission, the Regional Communications Adviser helps to develop, implement and manage a regional communications strategy in line with the IYF Communications Strategy, with a particular emphasis on media outreach and mentoring Communications focal points in IYF Country Teams in the region. He/she works in collaboration with Press Commission.

Responsibilities

(A) Develop regional communications strategies, based on Regional objectives and incorporating the goals of the corporate communications strategy, and working closely with international media in the region:

• Develop and implement regional communications strategies based on the Regional Bureau objectives and in line with the corporate communications strategy.
• Monitor and measure the impact of the communication strategy and make adjustments accordingly.
• Integrate issue-based advocacy into the communications strategy around key priority areas in the region’s country teams.

(B) Lead media outreach in the region, working closely with international and regional media:

• Ensure the promotion and increased understanding of IYF’s work in the region with special attention on results and impacts achieved through development and maintenance of international media contacts and using new types of media and communication tools as appropriate.
• Promote, advocate and raise awareness around IYF activities, results, flagship initiatives through a variety of communication vehicles, such as roundtable discussions, press conferences, briefing sessions, interviews, report launches, etc.
• Build strong personal relationships with core journalists in the region to establish trustful and reliable connections with key news organizations.
• Proactively market IYF’s work in the media by regularly pitching success stories and placing IYF experts for interviews and commentaries in print and TV/radio outlets;
• Develop plans for increasing the profile of the region’s administration through the audio-visual material to broadcast and social media.