Marketing Head for the Surrey Poet Laureateship

Marketing Head for the Surrey Poet Laureateship

Ongoing role
J105243
At a glance

Skills

  • Campaigning
  • Copywriting / Journalism
  • Marketing strategy
  • Public relations

Where

Egham, TW20 9EW
Mainly at home

Time

Either in or out of office hours Estimate of time needed:
3-7 hours / week

Deadline

01 Nov 2025

Visitors from Fifth Day

Welcome to Reach Volunteering. We are a community and registered charity that connects people, skills and good causes.

To apply for this role, and any other on our platform, you need to be based in the UK, have at least three years of experience using the skills you wish to volunteer in a professional capacity or have lived experience (for trustee roles). Read more about our criteria.

Lead the marketing strategy for the UK’s first county laureateship. Help grow our profile, expand our reach, and ensure poetry is seen, heard, and celebrated across Surrey and beyond.

What will you be doing?

What will you be doing?

As Marketing Head for the Surrey Poet Laureateship, you will lead our strategy to grow visibility, drive engagement, and strengthen our reputation as a vibrant, creative force across Surrey and beyond.

Working closely with the leadership team, Social Media Manager, and Content Creators, you’ll take ownership of how the Laureateship is presented to the public—ensuring our message, impact, and events are seen, heard, and celebrated widely.

From campaign planning to audience development, your role will be both strategic and hands-on, ensuring our marketing is consistent, inclusive, and aligned with our values.

Key responsibilities include:

  • Developing and overseeing the Laureateship’s overall marketing and communications strategy
  • Working with the Social Media Manager to plan and schedule content
  • Collaborating with Content Creators to ensure events are visually and narratively captured
  • Promoting events, workshops, and outreach initiatives across multiple channels
  • Managing branding, tone of voice, and visual identity
  • Identifying growth opportunities across platforms, audiences, and partnerships
  • Supporting the promotion of fundraising and grant-supported initiatives

You’ll shape how people discover and engage with us—and make sure our story is told powerfully and professionally.

What are we looking for?

What are we looking for?

We’re looking for someone creative, strategic, and passionate about using communication to spark connection, curiosity, and community engagement. You don’t need to be a marketing professional—we welcome individuals with transferable skills and a genuine interest in the arts and outreach.

Essential skills and qualities:

  • Strong communication and storytelling skills
  • Experience with social media strategy, campaigns, or content planning
  • Ability to think creatively and strategically
  • Confident working collaboratively with a small team
  • Organised, self-motivated, and able to manage multiple strands of communication
  • Familiarity with design or scheduling tools (e.g. Canva, Mailchimp, Buffer)
  • Experience promoting arts, culture, or community initiatives
  • Understanding of audience development and branding principles
  • Knowledge of Surrey’s cultural, educational, or community networks

We ask that applicants are able to reliably commute to our HQ at the Literary Institute building in Egham for key meetings and team planning sessions, although much of the role can be carried out remotely.

We encourage applications from individuals of all backgrounds who are passionate about making creative voices heard and helping the Laureateship thrive.

What difference will you make?

What difference will you make?

As Marketing Head, you’ll play a defining role in shaping the public identity of the Surrey Poet Laureateship. Your work will ensure that the voices we uplift, through poetry, events, and outreach, are not only heard but celebrated across communities.

By leading our marketing and communications strategy, you’ll expand our reach, attract new audiences, and bring greater recognition to the work we do with schools, councils, artists, and underrepresented communities. You’ll also empower our volunteers and creatives by giving their efforts the spotlight they deserve.

Your contribution will make poetry more visible, accessible, and influential in Surrey—and help ensure this historic Laureateship continues to grow in impact and reputation.

Causes
  • Arts
  • Organisation type: 
    Not for profit

    Our organisation, the Surrey Poet Laureateship, is dedicated to enriching the lives of Surrey residents through the art and power of poetry. We provide an inclusive platform for diverse voices...