We are looking for a Trustee with marketing and communications expertise. An appreciation of the importance of digestive health is essential to this role as is an in-depth understanding of marketing and communications.
The ideal candidate will be someone who can assist us in achieving our aim to extend and diversify the services we provide and to develop a comprehensive marketing strategy for the organisation.
We are looking for someone who can help define and develop our long term goals with an ambitious and creative marketing strategy.
Guts UK is seeking someone who can shape the way in which the organisation engages the public as well as other partner and professional organisations. Because our organisational remit covers the full spectrum of digestive diseases and conditions, there will undoubtedly be a broad range of medical, academic, charitable and public bodies that the organisation will need to engage, each requiring a tailored approach.
In addition, the development of our website will be fundamental to the organisation’s ambitious plans meaning the Marketing & Comms trustee will be working closely with our digital trustee and staff.
The candidate is expected to have the following attributes:
Our strategic objective is to expose and address the stigma surrounding digestive health whilst educating and informing the public on the importance of the issue. We aim to transform Guts UK into an outward facing organisation backed and supported by a strong community of health care professionals and beneficiaries. This is in a context of reduced NHS support due to budget constraints and, as such, the marketing trustee will also be a key contributor to Guts UK’s fundraising and income generation strategy.
A huge part of our challenge in 2018 will be finding the best ways to promote our new brand and develop an outward-facing approach. Much of our success will rest on a strong marketing strategy and this is an opportunity to take our public image and mission to the next level. In addition, you will work with a committed board of trustees and an enthusiastic CEO, all of whom are committed to driving change in this little understood and severely underfunded area of health care.