Our social mission is to advance the prospects of black heritage students. We have a proven social impact track record and want to raise our Instagram and TikTok presence through linking with influencers to reach even more students.
One of our strategic goals is to grow our social media followers as this is a vital channel for us to recruit students onto our programmes. We've been stagnant on Instagram for about a year, although we are seeing better results on our recently launched TikTok channel. We now want to engage influencers to amplify our voice. This is a completely new area for us and we would value advice on how to implement a cost conscious influencer strategy.
You will work with the CEO and Marketing Officer on this project.
Our existing knowledge of this area is non existent so we are open to the role flexing if you identify other factors that we should be addressing to achieve the desired outcome.
Social media marketing
Influencer marketing
This will be a learning experience for us, so we need a strong communicator who is comfortable explaining and teaching us how to move forward.
Your help and expertise will enable us to spread awareness of our work to students that have so much to gain from its impact.
