At a glance

Skills

Campaigning
Marketing strategy
Social media marketing

Where

Glasgow, G32 8PS

Mainly at home

Time

Either in or out of office hours Estimate of time needed:
7-15 hours / week 15-30 per month

Visitors from Fifth Day

Welcome to Reach Volunteering. We are a community and registered charity that connects people, skills and good causes.

To apply for this role, and any other on our platform, you need to be based in the UK, have at least three years of experience using the skills you wish to volunteer in a professional capacity or have lived experience (for trustee roles). Read more about our criteria.

We seek a creative individual to develop social media and Google Ads for a new project. You’ll create, manage, and optimise ads, craft strategies, analyse performance, and drive engagement. Experience in ads and a passion for impact? Join us!

What will you be doing?

We are seeking a skilled individual to support the development and execution of our social media and Google Ads campaigns as part of an exciting new project. This role is key to enhancing our online presence, driving engagement, and ensuring we reach the right audiences effectively.

Key Responsibilities

Campaign Development and Management:

Create, launch, and manage targeted social media and Google Ads campaigns to promote our project.
Develop engaging ad content, including text, images, and video, tailored to specific audience groups.
Monitor campaign performance and adjust to maximise reach and impact.

Content Creation and Strategy:

Collaborate with the team to design a content strategy aligned with our goals and objectives.
Produce creative and compelling content to boost visibility and engagement across platforms.

Analytics and Reporting:

Analyse campaign performance using tools like Google Analytics and Facebook Insights.
Provide reports with insights, highlighting successes and areas for improvement.
Use data to improve campaign efficiency and effectiveness.

Audience Engagement:

Research and identify target audiences to ensure ads reach the right demographics.
Engage with audiences through comments, messages, and other social interactions.

Budget Management:

Work within budgets to ensure ad spend is cost-effective while achieving maximum impact.
Monitor and report on return on investment (ROI) for campaigns.

Trend Monitoring and Adaptation:

Stay updated on trends in digital marketing, social media algorithms, and advertising tools.
Implement strategies to keep campaigns innovative and relevant.

Essential Skills and Experience

Proven experience in social media advertising and Google Ads campaign management.
Strong understanding of social platforms (e.g., Facebook, Instagram, LinkedIn) and their ad capabilities.
Proficiency in Google Ads, Google Analytics, and related tools.
Excellent content creation skills, including copywriting and basic design.
Strong analytical skills to interpret campaign data.
Effective communication and teamwork abilities.

What are we looking for?

The ideal candidate should have a combination of technical expertise, creativity, and interpersonal skills to succeed in this role.

Skills:

Proficiency in social media advertising platforms (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads).
Strong knowledge of Google Ads and Google Analytics.
Content creation skills, including copywriting and basic graphic design.
Ability to analyse data and campaign performance metrics to optimise ads effectively.
Understanding of audience targeting, segmentation, and engagement strategies.
Familiarity with budgeting and reporting on ad spend and return on investment (ROI).

Experience:

Proven track record of creating and managing successful social media and Google Ads campaigns.
Experience working with analytical tools like Google Analytics, Facebook Insights, or similar platforms.
Prior experience in digital marketing, particularly within community-focused or charitable organisations (desirable).

Qualities:

Creative and innovative thinker with a passion for engaging online audiences.
Detail-oriented with strong problem-solving skills.
Results-driven with a focus on achieving measurable outcomes.
Strong communication and collaboration skills to work effectively within a team.
Adaptable to evolving trends and technologies in digital marketing.
Passionate about making a positive impact and contributing to meaningful projects.

This mix of skills, experience, and qualities will enable the candidate to deliver impactful campaigns that help us achieve our project goals.

What difference will you make?

This role will play a crucial part in amplifying the reach and visibility of our new project, ensuring that we connect with the right audiences effectively. By creating and optimising targeted ad campaigns, the role will help us to:

Raise Awareness: Expand our online presence, making more people aware of our organisation and the important work we do.
Engage Key Audiences: Develop stronger engagement with individuals and communities who can benefit from our services or support our initiatives.
Boost Project Success: Drive traffic, enquiries, and participation in our new project, ensuring its objectives are achieved.
Improve Cost Efficiency: Ensure our marketing budget is used effectively by refining ad campaigns based on performance insights.
Strengthen Brand Identity: Position us as an innovative and impactful organisation, fostering trust and credibility among stakeholders.

This role will ultimately help us maximise the impact of our new project while laying the foundation for future growth and success.

About The Scottish Pantry Network

Causes

Poverty relief

Organisation type:

Charity

Introduction

The Scottish Pantry Network (TSPN)leads and acts as a voice nationally for a network of 21 community food pantries across Scotland and interest continues to...

Google/social media ads