Google Ads Expert for Theatre Charity

Google Ads Expert for Theatre Charity

Ongoing role
J97237
At a glance

Skills

  • Marketing strategy
  • Business development / Sales

Where

London, SW19 1SD
Remote opportunity

Time

Either in or out of office hours Estimate of time needed:
0-5 hours / month or 1-3 hours / week
More time initially as volunteer gets to know us and it would be great for them to come to see Polka, but once in place, remotely up to once a week

Deadline

07 Jul 2024

Polka Theatre is a charity dedicated to ensuring all children have access to theatre. We are looking for a Google Ads Grant expert to oversee and improve our PPC ads performance to drive audiences to our website.  

What will you be doing?

We are looking for a Google Ads Grant expert to support us by maintaining our Google Ads account. Having had a Digital expert overhaul our Google Ads a couple of years ago, and a volunteer Ads expert running our account for the past year, the account is effectively functioning, but we require a volunteer to maintain the account to get the most out of the grant in line with Polka Theatre's communications plan. The volunteer will work with our Marketing Manager and Marketing Officer who will help the volunteer to get to know our charity, our users and our goals. 

The volunteer will review our existing grant and Ads, make recommendations where necessary and implement changes to our current campaigns. They will write ad copy and set up and maintain campaigns.

After this initial introduction, the volunteer will continue to maintain our Google Ads, logging in on a weekly basis, to ensure we don’t lose our grant. They will report back monthly on how the campaigns are doing and work with the Marketing Manager to develop tactics to improve click throughs and conversions. 

The team have a good general understanding of Google Ads but need the resource and knowledge support to maintain this to drive traffic to the website and raise our profile, and to make good use of the grant.

What are we looking for?

We are looking for a volunteer who has: 

  • Experience of Google Ads  
  • Expertise in SEO 
  • Knowledge of Google Ad Grants 
  • Has the ability to quickly understand the needs of our team 
  • Organised, proactive, with good attention to detail 

What difference will you make?

Our mission statement is: We empower children to navigate their world through inspirational theatre and creative experiences.  

All aspects of our charity are centered around reaching as many children as possible and your help and expertise will help ensure more families, schools, community groups and donors are able to find our website and get involved with the array of creative experiences which we offer, by maximising the effectiveness of our Google Ad Grants. 

Before you apply

Please apply through Reach in the first instance, and contact us via Reach if you have any questions. Interviews will be an informal chat via Zoom with the Head of Sales and Marketing, and Marketing Manager.

Causes
  • Arts
  • Children / families
  • Organisation type: 
    Charity

    Polka is one of just a handful of dedicated children’s venues in the UK. Presenting a year-round programme of new work made at Polka, visiting shows, and Creative Learning activities for 0–12-year...