At a glance

Skills

Campaigning
Marketing strategy
Public relations
Social media marketing
Business development / Sales
Fundraising strategy

Where

London, W1J 5AP

Remote opportunity

Time

Mostly outside office hours Estimate of time needed:
1-3 hours / week This role is flexible and fits into the volunteer's commitments. We operate by the principle that family, work, & studies are paramount.

Deadline

03 Jul 2025

Visitors from Fifth Day

Welcome to Reach Volunteering. We are a community and registered charity that connects people, skills and good causes.

To apply for this role, and any other on our platform, you need to be based in the UK, have at least three years of experience using the skills you wish to volunteer in a professional capacity or have lived experience (for trustee roles). Read more about our criteria.

Could you help an international health organisation develop, implement, and optimise email marketing strategies to help us reach and connect with our target audience?

What will you be doing?

Role Description

Africa Health Organisation (AHO) will be 25 years old on 14 August 2025, and we seek creative and skilled Email Marketer Volunteers to join us in celebrating our Silver Jubilee and optimising our marketing strategies to connect with our targeted audience. As an Email Marketer Volunteer, you will support the Head of Marketing with content creation, scheduling, list segmentation, email delivery and performance analysis to drive conversions and foster strong relationships with our subscribers. You will also study data insights to optimise campaigns, improve engagement and drive measurable results.

Objectives of this role

Working with the marketing team to develop and execute strategic email marketing plans.
Identifying target segments, defining campaign goals, and determining the optimal frequency.
Ensuring the accuracy and hygiene of the email database, maintaining opt-in practices and complying with data protection regulations.
Collaborating with cross-functional teams, including design, content and analytics.

Your duties and tasks

Develop and execute end-to-end email marketing campaigns, from conceptualisation to delivery and analysis.
Create engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals and persuasive calls to action.
Segment and manage email lists, ensuring accurate targeting and personalised communication based on customer demographics, preferences and behaviour.
Design visually appealing email templates that are responsive across devices and browsers.
Identifying opportunities for email optimisation and implementing A/B testing to analyse performance metrics to optimise campaign effectiveness and engagement rates.
Monitor and study key performance indicators (KPIs) for email campaigns.
Stay updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement.

VOLUNTEERING IS NOT A PAID JOB

ALL our Volunteer Opportunities are not paid or salaried. Do not apply if you want a paid job or plan to negotiate a pay deal with us. Volunteering allows people to give their time for free to society while gaining the experience they need when applying for future paid jobs.

What are we looking for?

Required skills and qualifications

A bachelor’s or preferably a master’s degree in marketing, communications, management, psychology, advertising, digital marketing, creative writing, social media, art and design, business studies, health, medicine, or an MBA in Marketing or related field.
English native or C2 Proficiency, as English is the primary language used in email marketing. We also welcome candidates with proficiency in official languages from Indonesia, Iceland, Singapore, Thailand, Korea, India, Russia, Japan, Mexico, Bahrain, Vietnam, Kuwait, Italy, Ireland, Qatar, Denmark, France, Spain, Brazil, Portugal, UAE, Germany, the Netherlands, Finland, Saudi Arabia, Sweden and Norway.
3+ years of experience as an email marketer or in a marketing role.
Strong understanding of email marketing best practices, deliverability, GDPR and CAN-SPAM compliance.
Proficiency in email marketing platforms, e.g Mailchimp, and other marketing automation tools.
Proficiency in donation payment systems and platforms, such as Stripe, and compliance to prevent unauthorised, illegal donations and money laundering.
Familiarity with WordPress, HTML and CSS for website updates and customising email templates.
Being accustomed to A/B testing, as well as Google Ads and other relevant advertising platforms.
Creative thinking and the ability to develop engaging email content.

Preferred skills and Qualifications

Outstanding copywriting and editing skills to craft engaging email content.
Familiarity with CRM integration systems and customer segmentation.
Understanding of email deliverability and reputation management.
Knowledge of email personalisation and dynamic content strategies.
Relevant certification in email marketing or related fields.

Certification and Professional membership

Certification and professional membership from one or more of the following

Chartered Institute of Marketing (CIM),
Institute of Data and Marketing (IDM),
Advertising Certified Professional in Advertising
Digital Marketing Pro
Social media marketing
Certification in Digital Marketing
Google Analytics and Google Ads
Facebook Certified Planning Professional
Content Marketing Certification
YouTube Certification
SEO Toolkit course

What difference will you make?

Your skill and input will shape how we present ourselves to our service users, stakeholders, funders and general public. With your help, we will be able to continue providing health and social care in Africa and the Diaspora and saving lives.

Your help and expertise will enable us to adapt and survive, and explore new possibilities, activities and ways of working through email marketing.

Our mission is to lead strategic collaborative efforts with other partners to promote equity in health, combat disease, and improve the quality of life of the people in Africa and the Diaspora. Your email marketing input will propel our fundraising activities, helping us thrive and make our long-term growth sustainable at a critical time.

With your email marketing skills and talent, you will help us reach out to the various communities to spread the word. Your networking and press contacts will help amplify the work already being done by an excellent team of volunteers.

Before you apply

How to Apply

Please apply through Reach in the first instance. Shortlisted candidates will be asked to complete our additional application form.
Interviews will occur as and when we receive your application on a first-come, first-served basis.
Please get in touch with us via Reach Volunteering with any questions.
Interviews will be an informal video chat with the CEO, Health of Fundraising & one Board Member.
Please provide your CV and a Cover letter detailing your interest in this role and relevant experience. We will not accept CVs without a Cover letter.
References will be requested before interviews and an offer to volunteer with us.

About Africa Health Organisation (AHO)

Causes

Black, asian and minority ethnic groups

Campaigning

Community safety / victim support / domestic violence

Health and well being / research and care

International development

Mental health

Refugees / migrants

Organisation type:

Not for profit

To combat Communicable Diseases
To tackle Noncommunicable Diseases
To address Determinants of Health and Risk Factors
To modernise Health System and Health Service