At a glance

Skills

Copywriting / Journalism
Marketing strategy
Public relations
Social media marketing
Change management
Volunteer management

Where

Dauntsey Lock, SN15 4HD

Mainly at home

Travel limit? Preferably living within Wiltshire or Oxfordshire. Reasonable travel expenses will be paid.

Time

Mostly during office hours Estimate of time needed:
3-7 hours / week The role will probably require up to 7 hours per week. Online meetings will take place regularly but are flexible.

The Wilts & Berks Canal Trust is committed to restoring the full length of the canal from Semington to the Thames at Abingdon. We are looking for an enthusiastic Director of Marketing to lead our passionate team of volunteers.

What will you be doing?

Reporting to the CEO, your responsibilities will be:

Raising and maintaining the Trust’s public profile to support the delivery of its public benefit works in the restoration of the historic Wilts & Berks canal
Management of the marketing activity within the Trust to meet the relevant objectives agreed by its Executive Board
Leadership of a marketing team of able volunteers
Keeping the CEO and fellow members of the Executive Board fully aware of marketing successes and challenges
The key task and activities include:
Work with the CEO and fellow members of the Executive Board to help define and create an effective Marketing team to deliver the public awareness the Trust needs for its restoration plans
Work with the CEO and the Executive Board to define the desired high level public profile needed to meet the Trust’s objectives
Work with the Marketing team to establish a programme of public relations activity and internal communications publishing to underpin the Trust’s projects
Liaise with the Trust’s chosen third-party media outlets to build a rolling story in the communities along our canal route to raise and maintain public awareness of the Trust’s work and objectives.
Monitor progress against plans for Marketing and provide monthly written reports to the CEO and the Executive Board
Participate in, and contribute to, the regular meetings of the Executive Board.

What are we looking for?

Skills and resources required:

Strong leadership and understanding of the need for consistent management processes
Good understanding of marketing, Public Relations, and internal membership Communications
Ability to manage a diverse team and liaise with many public and private stakeholder groups
Ability to develop management structure, recruit teams and motivate capable volunteers
Personal computing facilities including reliable internet access

What difference will you make?

Your imput will accentuate the Trust's public profile and support the Trust in its mission to fully restore the canal for the benefit of the public. You will assist those volunteers in the Trust who are already volunteering to get support and recognition for the work done and to be done.

Before you apply

An interest in canals would be useful.

About Wilts & Berks Canal Trust

Causes

Animals / wildlife

Environment

Local / community

Museums / heritage

Organisation type:

Charity

Our beneficiaries are members of the public who will benefit from the restoration of the Wilts & Berks canal for leisure activities and mental wellbeing. Other beneficiaries are the flora and...