Digital Presence Lead

Digital Presence Lead

Short term project
J66812
At a glance

Skills

  • Digital strategy
  • Social media marketing
  • Website design
  • Graphic design
  • Marketing strategy
  • Public relations

Where

Edinburgh, EH5 2FF
Remote opportunity
Travel limit? No

Time

Either in or out of office hours Estimate of time needed:
0-3 hours / week, 3-7 hours / week or short term project: 15-90 hours, completed within 4 months
The length will depend on the individual. We expect this will be several hours each week over a few months, at least.

We know that many charities undervalue having a strong digital presence. We do not want to be that charity. Work with AMIS, Scotland's leading male domestic abuse organisation, to build a charity fit for the future.

What will you be doing?

The current health crisis is raising a significant range of unexpected concerns. For AMIS, our service users primarily contact us through a helpline but are finding it difficult when they may be in isolation with their abuser. We need to want better ways to use our online presence and tools to fulfil our aims.

We are seeking someone who will, with support, develop a plan and strategy for a more substantial online presence. It is important to us that we are offering top-quality content and information to the general public to further our charitable aims. This role will cover all elements of our digital presence, including our social media and website.

 

The Digital Presence Lead will advise the Board and take a proactive role in:

  • Expanding our reach across Scotland's communities
  • Creating a friendly, professional, consistent image
  • Building inclusive and accessible digital material
  • Fulfilling our charitable purposes to educate and support

 

Responsibilities

  • Work collaboratively with a dedicated Trustee
  • Turn ideas into a long-term social media strategy and plan
  • Consult and implement methods or techniques to improve our digital presence and level of public awareness
  • Build a range of content to be released on social media and our website that will spark conversation
  • Create informative and attractive visual content
  • Create KPIs and systems to measure the impact
  • Any others that would be recommended by a professional in the area

 

Qualifications & Experience

  • Proficiency in Twitter, Facebook and Instagram business tools
  • Knowledge of social media strategy and implementation
  • Experience interpreting analytics and raw data
  • Understanding of digital accessibility
  • General awareness of non-profit digital presences

 

How?

Anyone in the UK can do this role. You will communicate through email, instant messaging and virtual conference software, such as Zoom or Skype, to work with a member of the Board.

What are we looking for?

We are looking for a skilled and experienced individual as outlined in the role description. We also believe passion is essential to making the most significant impact. We are a small but dedicated team who want to make Scotland free of domestic abuse for everyone. If you share this passion, this is the first step. 

You can have a significant impact at AMIS. We support over 500 men each year with a small budget. We are continuing to grow, with around a 10% increase in service users over the past year. Your support will make a noticeable difference to many.

 

To do this, we need someone who has these traits (among others):

  • Team player
  • Knowledgeable
  • Attention to detail
  • Creative
  • Inclusive
  • ...and, passionate!

What difference will you make?

You will be building content and strategies that will be in place for several years. Our social media and website are accessed by many thousands of people every year. We are growing. In the past quarter, we have seen a massive increase in website visitors. We are not even close to peaking - the services we offer are in much demand, and we will grow to meet it.

You will make a difference. You will be making Scotland safer.

What's in it for the volunteer?

AMIS services are much-needed. The work our staff and volunteers do is fantastic. By becoming a volunteer, you will become a member of this small team of difference-makers.

You have the freedom to advise and build a strategy that will have a long-lasting impact. This freedom is essential to us. We want you to be creative, thoughtful and engaged.

A few more details

Check out our Facebook and Twitter accounts. Also, have a peek at our newly updated website. This will show you where we are currently.

Causes
  • Children / families
  • Community safety / victim support / domestic violence
  • Counselling / advice
  • Criminal justice
  • Education
  • Health and well being / research and care
  • Housing and homelessness
  • Human rights
  • Men
  • AMIS is a small charity (SCIO), with 2.3 FTE  staff, based in Edinburgh, specialising in the provision of support to men in Scotland who experience domestic abuse. AMIS currently has funding from...