You will work closely with the charity’s trustees and other marketing volunteers on this project. The project is due to run from August to October 2024. We have run a number of similar campaigns in the past, so can provide full guidance as needed.

Key tasks include: 

• Inputting into a marketing brief for the project.
• Developing the project’s case for support into key messages which can be used when communicating to our target audiences.
• With input from trustees, plan a strategy and campaign to encourage target audiences to pledge and to share the campaign.
• Writing briefs and putting a toolkit of assets together for our other volunteers to use to produce the campaign materials from.
• Producing materials yourself, and overseeing the production of campaign materials by other volunteers. These materials will likely include web pages, emails, social media content and a campaign video.
• Ensuring that the campaign is tested before launch, potentially testing out multiple options.
• Ensuring that the elements of the campaign can be tracked, and that they are then optimised where necessary.
• There is potential for involvement in any offline activities too.

This is an opportunity to gain experience in  marketing and fundraising, work with board-level stakeholders, like-minded volunteers and learn about Malawi.

Location

You will work remotely, though need to be available for some calls in the evenings UK time which is when most of our trustees and volunteers are available.