Digital marketing lead to increase visitors and volunteers at the farm

Digital marketing lead to increase visitors and volunteers at the farm

Ongoing role
J100987
At a glance

Skills

  • Marketing strategy
  • Social media marketing
  • Media production (video/audio)
  • Web design (including UX/UI)

Where

Screveton, NG13 8JL
Mainly at home, or remote opportunity.

Time

Either in or out of office hours Estimate of time needed:
3-7 hours / week or 7-15 hours / week
This position can be fully flexible. We imagine 4-8 hours a week would be suitable. You could do a one off strategy or long term if you like us.

Visitors from Fifth Day

Welcome to Reach Volunteering. We are a community and registered charity that connects people, skills and good causes.

To apply for this role, and any other on our platform, you need to be based in the UK, have at least three years of experience using the skills you wish to volunteer in a professional capacity or have lived experience (for trustee roles). Read more about our criteria.

You will be responsible for creating a marketing plan that puts FarmEco on a sustainable financial footing by increasing numbers of volunteers as well as the income from groups paying for access to the FarmEco site. 

What will you be doing?

The post-holder will work closely with the management team to position and promote the FarmEco brand, increase visitor numbers, support volunteer acquisition and retention, increase initiatives and network activities. We imagine this role taking about 2 days a week. It can be done remotely, but we would love you to visit the farm so that you can see first hand what we do.

 

Create, agree and implement a marketing plan that aligns with FarmEco’s goals and purpose, ie:

  • Plan and manage our digital marketing initiatives which at the moment are focused on social media activities. 
  • Working with the management team and commercial partners to compose, deliver and publish engaging content through various channels. 
  • Advertise in order to get fitness, art and music teachers to hire the labyrinth area for regular classes.
  • Generate sales for FarmEco activities and special events. 
  • Generate sales for any produce we have available.
  • Increase number of people interested in volunteering at the farm.
  • Measure and then increase engagement rates. 
  • Input to our website development. 

What are we looking for?

  • a track record for creating and delivering growth marketing strategies 
  • experience of managing a digital marketing program
  • knowledge of social media platforms and digital marketing
  • the ability to write, edit and proofread engaging and accurate copy for different audiences
  • good interpersonal skills and the ability to recognize and adapt to different personal motivations
  • an interest in being part of a social enterprise

     

What difference will you make?

  • More people will visit and benefit physically and mentally from time spent in the beautiful countryside
  • More fruit and nuts will be harvested and increase healthy, organic local food production
  • The land will continue to be protected and allow wildlife and nature to flourish
  • More people will have a better understanding of how food can be farmed in a regenerative way
  • FarmEco will develop more sustainable income streams.

Before you apply

Please contact us via Reach with any questions

Causes
  • Animals / wildlife
  • Climate action
  • Environment
  • Health and well being / research and care
  • Local / community
  • Organisation type: 
    Social enterprise
    1. Enhancing public knowledge about food and farming by the establishment and operation of a farm, that provides training and farm based educational facilities with the object of improving
    2. ...