BRANCH TRUSTEE - MARKETING AND COMMUNICATIONS

BRANCH TRUSTEE - MARKETING AND COMMUNICATIONS

Trustee/Governor
J72135
At a glance

Skills

  • Marketing strategy
  • Public relations
  • Social media marketing

Where

Canterbury, CT3 4JD
Mainly at home
Travel limit? Ideally living in Kent or surrounding counties

Time

Either in or out of office hours Estimate of time needed:
0-5 hours / month or 0-3 hours / week
Trustees are expected to attend a monthly meeting (approx 2hrs). Additional meetings associated with the portfolio will be adhoc ~1-2/month

Deadline

18 Apr 2021

We need volunteers with expertise in Marketing and Communications to help us maximise awareness and recognition of our charity locally and generate income through reaching new audiences.

What will you be doing?

We are looking for an enthusiastic and passionate person, with a background in marketing and communications, who could devote their time to volunteer as a trustee for our RSPCA Canterbury & District branch and support us in boosting the outward focused lens of our charity.

Alongside passing on your expertise, this opportunity will give you the chance to influence how we care for and prevent cruelty to animals and drive the implementation of key initiatives. You will serve on the governing body of the charity and be instrumental, alongside fellow trustees, in the running of the Branch and setting out both the short and long term aims.

Primary responsibilities of the Branch Trustee – Marketing and Communications

  • Take the lead in assisting the Branch to generate and develop marketing and social media strategies to maximise the promotion of animal welfare, rehoming campaigns, fundraising opportunities, and engagement with local supporters.  
  • Support the Branch in using appropriate communications including social media effectively. 
  • Support the Branch in ensuring any communications or marketing content is in line with RSPCA brand guidelines, whilst also maintaining awareness of the independence of our local charity. 
  • Support the Branch in promoting animal welfare and fundraising campaigns and events using digital media.

Core Branch Trustee responsibilities

  • Appreciate and support the aims and policies of the RSPCA.
  • Work in conjunction with fellow trustees and branch staff and jointly act in making decisions for the best interest of the branch and the RSPCA.
  • Work with national RSPCA to ensure that the branch meets animal welfare standards.
  • In conjunction with others write, adopt, monitor, and review a development plan setting out the short and long term aims of your branch.
  • Actively participate in branch committee meetings and attend the annual general meeting
  • Actively promote and advertise the society to recruit new branch trustees, volunteers, donors and welcome new members.
  • In conjunction with your fellow trustees, ensure the proper management and control of all activities and decisions relating to premises held and staff employed by the branch.

What are we looking for?

We are committed to creating a Board which is representative of our society and in particular, our community and surrounding areas so encourage people from any background to apply for any of our opportunities. To enhance the diversity of our board we would very much like to hear from ethnic minorities, disabled people and marginalised groups.

Alongside marketing and/or communication and social media experience, an interest in PR, external affairs or developing original content to help increase awareness of the Branch activities and events would be welcomed but is not essential for the role.

You will need to be able to work with people and have good interpersonal skills. You do not need to be an expert although commitment, common sense, and the ability to be objective are vital.

What difference will you make?

Alongside passing on your expertise, this opportunity will give you the chance to influence how we care for and prevent cruelty to animals and drive the implementation of key initiatives. You will serve on the governing body of the charity and be instrumental, alongside fellow trustees, in the running of the Branch and setting out both the short and long term aims.

What's in it for the volunteer?

  • We will provide you with a comprehensive trustee training
  • Ongoing support is also provided by regional and national RSPCA staff in addition to any additional training provided by the relevant branch.
  • The platform to utilise your skills and experience to oversee the charity and make decisions that have a direct impact on local animal welfare.
  • The opportunity to gain new skills and develop existing ones, whilst making a real difference to the lives of animals.
  • A way to expand your professional and personal network through working with like-minded people.

Before you apply

Please also note that to become a Trustee, you will need to be aged 18 or over and a member of our branch for three months before you are eligible to be elected, but as a new trustee you can be co-opted onto the Board until that point. Trustees are elected for a 12-month term each year. Reasonable expenses will be reimbursed. Trustees must sign a Trustee Declaration of Willingness to Act to clarify that they are not disqualified from being a trustee and read the Charity Commission’s guidance References will be required
Causes
  • Animals / wildlife
  • Campaigning
  • Education
  • Local / community
  • Established in 1962, the RSPCA Canterbury and District branch is one of the branches of RSPCA, but we are also a separately registered charity looking after animals in our local area. We respond...